DMM111 - PRINCIPLE OF DIGITAL JOURNALISM
This module will help students to understand the way in which digital journalism works. It clarifies how the emergence of technology has shaped the media landscape. The module guides students to benefit from technological development in order to practice journalism in a better way.
DMM112 - COMPUTER APPLICATIONS
This module introduces students to essential computer applications and office software, such as Microsoft Word, Excel, and PowerPoint, providing practical digital literacy skills needed for academic and media work environments.
DMM113 - ACADEMIC DEBATE
This course is designed to develop students’ skills in academic thinking, communication, argumentation, and debate. The topics train students to think critically, communicate effectively, respect diverse viewpoints, and lead constructive academic discussions.
DMM114 - PRINCIPLES OF MARKETING
This course introduces foundational marketing concepts, principles, and practices. Students will explore the marketing mix (4Ps), market segmentation, consumer behavior, and the role of marketing in achieving organizational goals within competitive markets.
DMM115 - WRITING FOR THE MEDIA
This module helps students understand different media genres and improves their professional writing skills for news and journalism. Students learn to produce clear, concise, and engaging copy tailored to various media platforms.
DMM116 - PHOTOGRAPHY
This module provides students with quality photographic education covering camera mechanics, composition, lighting techniques, and visual storytelling. Students learn the artistic, creative, and technical skills necessary for photojournalism and commercial photography.
DMM120 - GRAPHIC DESIGN
The aim of this module is to enable students to design and develop visual media artifacts with professional layout and graphic design standards. Students learn to conceptualize, create, and deliver visually compelling digital design products.
DMM121 - ENGLISH FOR MEDIA
This module focuses on advancing students’ English communication and terminology specific to media, journalism, and marketing. It strengthens reading, writing, listening, and speaking skills within professional media contexts.
DMM122 - KURDOLOGY
This module provides a comprehensive overview of Kurdish language, history, literature, and culture. It offers a vital foundation for digital media students to produce culturally relevant, historically informed content for local audiences.
DMM123 - MARKETING IN THE DIGITAL AGE
This module introduces core marketing principles applied to modern digital environments. Topics include SEO, social media marketing, content strategy, email marketing, and digital advertising, enabling students to plan and measure integrated digital campaigns.
DMM124 - MULTIMEDIA JOURNALISM
This module provides students with hands-on experience working across multiple platforms (audio, video, text, and imagery). Students learn digital storytelling techniques and narrative building suitable for web, broadcast, and social media.
DMM230 - MEDIA LAW AND ETHICS
This module explores legal and ethical frameworks governing the media industry, covering freedom of speech, copyright, defamation, privacy, and journalistic ethics such as objectivity, fairness, accountability, and public interest.
DMM231 - MEDIA PRODUCTION
This course offers theoretical and technical training in pre-production, production, and post-production for both broadcast and non-broadcast media, including video production, studio operations, and sound design.
DMM232 - DIGITAL MARKETING AND SOCIAL MEDIA
This module focuses on strategic media management across social platforms. It covers content strategy, community engagement, brand management, paid advertising, and performance analytics across modern social networks.
DMM233 - ADVERTISING MANAGEMENT
This module covers the strategic and operational management of advertising campaigns. Topics include campaign planning, audience targeting, creative strategies, media buying, client relations, and evaluating campaign effectiveness.
DMM236 - CAREER DEVELOPMENT & ENTREPRENEURSHIP
This course prepares students for the professional creative marketplace. Students learn personal branding, portfolio creation, freelancing skills, business planning, and startup fundamentals tailored to the media and marketing industries.
DMM240 - PUBLIC RELATION
This module provides an in-depth understanding of public relations (PR) strategies, corporate communications, media relations, and crisis management, showing how PR builds brand reputation and supports journalistic/business endeavors.
DMM241 - MOTION GRAPHICS
This practical module introduces motion design and animation principles. Using industry-standard software (e.g., Adobe After Effects), students create kinetic typography, visual effects, and animated assets for television, web, and social advertising.
DMM242 - AI IN MEDIA AND MARKETING
This module explores the transformative role of Artificial Intelligence in media production and marketing. Students gain practical experience with generative AI tools for text, image, and video, while exploring automated workflows, predictive analytics, and ethical considerations.
DMM243 - MARKETING CONTENT PRODUCTION
This module develops hands-on skills in creating compelling marketing assets—including blog posts, short-form videos (Reels/TikTok), infographics, and newsletters—aligned with overall marketing and branding goals.
DMM244 - MOJO AND MOBILE MARKETING
This module introduces Mobile Journalism (Mojo) and mobile-first marketing. Students learn how to film, edit, script, and publish professional-quality news reports and promotional marketing content entirely using smartphones.
DMM245 - SUMMER TRAINING
A mandatory practical internship bridging academic study and professional practice. Students gain direct field experience at media outlets, advertising agencies, or marketing departments to enhance employability and build a professional network.